Black Friday is nearly upon us and has become more than just a day of waiting in long lines and discount shopping. It’s now become a worldwide week-long shopping extravaganza in stores and online. For all you businesses looking to increase your sales and maximize your online advertising, this is the perfect opportunity. E-commerce guru Patrick Wind gave an insightful lecture at OneCoWork Wednesday night on how to successfully advertise your products for Black Friday.
First things first, it’s important to acknowledge some facts about Black Friday sales. Like how the average sized basket per customer is 743 dollars, the peak time for sales is noon, and 40% of sales are made via mobile. 38% of customers want to get every deal they can meanwhile 68% of customers care about the amount of time it’ll take to ship a product. In fact people care more about their products getting delivered before Christmas than the discounts itself. So how are you going to ensure that your online advertisements stand out? Here’s a few quick ideas Patrick shared that you can apply to your campaign:
Now that you know some basic facts, you’re probably wondering where to begin with starting your Black Friday online advertising campaign. Patrick showed us his four phases for this season to help you stay on top of your ad campaign and optimize your sales:
Looking for even more tips for the four phases? Patrick shared three expert tips to help you during the building momentum phase and with Black Friday Week:
After a round of Q&A, Patrick went on to teach his famous Full-Funnel Strategy, a way for you to gain the most revenue from your Facebook advertising. To put the Full-Funnel Strategy in simple terms, it means to communicate different messages to different customers according to the current level in their “customer journey.”
The first phase, branding, stresses the importance of visual images for ads and targeting customer’s right side of the brain to make an emotional impression. The second phase, prospecting, is when you show these customers the product because your brand is now in people’s minds. So you have interested customers, but they aren’t completely convinced they want to purchase your products. In the third phase, retargeting, you create scarcity to increase a customer’s sense of urgency, or FOMO, fear of missing out, on the product.
Thank you to Patrick Wind for hosting another excellent event jam-packed with tips and advice! Interested in attending more events like this? Head over to the Events section on our website to see what other events are happening at OneCoWork. Hit subscribe (below) and stay updated with what’s going on through our newsletter digests.